Friday, March 13, 2015

These Moms Made Girls' Clothes With Dinos And Spaceships To Fight Gender Stereotypes

BuddingSTEM wants their stereotype-busting clothes to become the norm for kids.

When two young girls started asking their mothers for clothes that often couldn't be found in girls' departments, like underwear with trains, their moms decided to solve the problem themselves.

When two young girls started asking their mothers for clothes that often couldn't be found in girls' departments, like underwear with trains, their moms decided to solve the problem themselves.

buddingSTEM / Via kickstarter.com

Seattle residents Jennifer Muhm and Malorie Catchpole started the clothing line buddingSTEM, so girls can wear dresses with typically male designs like dinosaurs.

Seattle residents Jennifer Muhm and Malorie Catchpole started the clothing line buddingSTEM, so girls can wear dresses with typically male designs like dinosaurs.

buddingSTEM

And underwear with spaceships.

And underwear with spaceships.

buddingSTEM

For now, buddingSTEM is trying to fund their online store with a Kickstarter campaign, but eventually, they want to see these options for girls in mainstream outlets.

For now, buddingSTEM is trying to fund their online store with a Kickstarter campaign, but eventually, they want to see these options for girls in mainstream outlets.

"We would consider ourselves a success if we saw Target offering clothes like this," Catchpole told BuzzFeed News.

buddingSTEM

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