“We want women to see these photos and feel good.”
To promote its new line of swimwear, online shopping brand Modcloth had its employees try out the suits.
Courtesy Modcloth
Their aim? Show that feeling confident in your swimsuit is for every body.
Courtesy Modcloth
Everyone got in on the posing, including Susan Koger, the CCO and founder of Modcloth.
That's her in the middle!
Courtesy Modcloth
Koger said they did the shoot in part as a reaction to Sports Illustrated's unrealistic body ideals.
Courtesy Modcloth
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